Project Overview
In this project, we developed a aesthetic institutional website for professional Talissa Chadud, with the aim of highlighting her services, conveying credibility and facilitating contact with new clients. The project had three main pages: Home, Services and Contact, each with a clear role in the visitor’s journey.
The choice of layout, colors and structure was made with a focus on conversion and visual aesthetics aligned with the female and modern target audience.
Objectives and Strategy
From the beginning, the client's focus was to have a website that conveyed professionalism and confidence, without losing the touch of sophistication and visual lightness. Therefore, the project's main objectives were:
- Present services clearly and elegantly
- Position Talissa Chadud's personal brand in the digital market
- Facilitate contact via WhatsApp and social media
- Create an online presence that works well on both desktop and mobile
Visual Design and Color Choice
The site's visual identity was built based on light and soft tones, predominating shades of white, pale pink and gold, which together create a feeling of cleanliness, luxury and care. The visual elements, such as icons, buttons and dividers, follow the minimalist style with fine details, consistent with the aesthetic universe.
The chosen fonts mix serif typography (which conveys elegance) with modern sans-serif (which maintains legibility), creating balanced communication.
Page Structure
Home Page
A Home presents an impactful banner with an image of the professional, an attractive title and a call to action. Just below, there is a section with the main services and a block presenting Talissa Chadud, with a photo and brief biography, establishing authority and proximity.
Services Page
A services page presents the treatments offered on cards with icons and short descriptions. The visual organization makes reading easier and helps visitors quickly identify what they are looking for.
Contact Page
On the page Contact, we highlight communication channels, such as WhatsApp and Instagram, as well as a functional form for directly sending messages. The layout is clean and objective, with a location map and opening hours.
Responsiveness and Usability
The website was developed with an approach mobile first, ensuring optimal usability on smartphones and tablets. Sections adapt perfectly to smaller screens, maintaining optimized images, readable fonts, and accessible buttons.
Even without showing images from the mobile version in the portfolio, the layout was carefully planned to work well on all devices.
Technical Optimization and SEO
The project was built in WordPress with Elementor, applying good performance and on-page SEO practices:
- WebP Optimized Images
- Hierarchical titles using H1, H2, H3
- Search-optimized meta descriptions and slugs
- Links to social networks and WhatsApp with NoFollow attributes
- Optimized loading speed (PageSpeed score greater than 90)
Additionally, the content was planned to utilize keywords related to beauty services and website for beauty professionals, helping with ranking in local searches.
Final Considerations
The result was a institutional website with elegant, functional aesthetics and focused on results, which reinforces Talissa Chadud's brand in the digital environment and facilitates access to its services.
This project shows how good design, combined with strategy and attention to the target audience, can transform a simple institutional website into a powerful tool for attracting customers.
