1. Objective
We created this landing page for attracting investors to the Inn Serra do Luar, a boutique refuge already operational in Serra da Mantiqueira (São Francisco Xavier-SP). The copy, provided by the client, was reorganized into a narrative that leads the potential buyer to download the complete dossier or send a proposal in the final form.
2. Visual identity
| Element | Escolha | Function |
|---|---|---|
| Palette | Moss Green (#1F3112) + Lime (#A3C500) | Sustainability, nature and rural sophistication. |
| Typography | White & light gray | High contrast on dark forest background. |
| CTAs | Lime buttons (“Download Dossier”, “I want more details”) | They guide action and lead to financial growth. |
| Photos | Images of the inn, waterfall, housing units | They value assets and awaken desire. |
| Icons/box | Neon green metrics tables and checklists | They highlight profitability and legal security data. |
3. Exact page structure
| Block | Content | Purpose |
|---|---|---|
| Hero | Headline “Invest in a High Standard Refuge in Serra da Mantiqueira” + aerial photo + CTA “DOWNLOAD FULL DOSSIER” | Initial impact & lead capture |
| Privileged Location | Built-in Google map + area data (3,050 m² land / 1,384.97 m² built) | Prove access and tourist attractiveness |
| Why Invest | List of 5 gains (profitability, guest flow, growing tourism, etc.) + waterfall photo | Break down objections & increase value |
| Complete Structure | Description (24 suites, spa, pool, lake, fireplace) + CTA “TAKE A VIRTUAL TOUR” | Show premium infrastructure |
| Financial Metrics | Panel: 100% annual occupancy, 27.5% profit, 41% average occupancy rate, payback 8.5 years | Give the investor a numerical basis |
| Expansion Opportunity | 3 cards: new chalets, conversion into a resort, rental for events | Future upside |
| Macro map | Distances to Campos, São José dos Campos, SP-Capital | Strengthen logistics |
| Guest Testimonials | Slider with Google, Booking, TripAdvisor reviews | Social proof |
| Legal Security | Green checklist on documentation & deeds | Trust |
| Differential Table | Comparative hostel × competitors | Highlight exclusivity |
| Offer & Conditions | Price: R$ 12,795,000 + quick contact form | Convert qualified lead |
| “Become the new owner” form | Name + Email + Tel + CTA fields | Collect warm leads |
4. Mobile experience & UX
- Mobile-first design: cards stack; graphics remain readable.
- Buttons lime ≥ 44 px (thumb-friendly).
- Images in WebP + lazy-loading guarantee fast loading.
- WhatsApp icon floats for immediate contact.
5. Good performance & SEO practices
| Factor | Implementation |
|---|---|
| Speed | WebP images, compression, inline critical CSS → PageSpeed 90+. |
| Semantics | Single H1, H2 per section, lists in <ul>. |
| Focus keyword | “guesthouse for sale in Serra da Mantiqueira” distributed (~1%) in title, meta, intro and subtitles. |
| Links | CTAs lead to the dossier (PDF) via rel="nofollow" and UTM track. |
| Accessibility | Detailed alt-text; AA contrast on lime buttons. |
Conclusion
The landing page combines mountain lifestyle storytelling with concrete financial data, leading the investor from visual enchantment to the act of requesting detailed information. The combination of a green palette, clear metrics and social proof creates an environment of trust — essential for high-value real estate transactions like Pousada Serra do Luar.
