Objective
We created the Araçá Street Mall real estate investment landing page to attract investors interested in purchasing stores measuring 36 m² to 66 m² in a new premium shopping center in São Paulo (Nídia Cquerúria neighborhood). The copy was provided by the developer; our role was to structure it into a funnel that collects qualified leads via “Get in Touch” forms.
Visual identity
| Element | Escolha | Function |
|---|---|---|
| Palette | Dark olive (#314A1F) + chartreuse (#D2DF5A) | It refers to sustainability & “green” investment. |
| CTAs | Chartreuse buttons ( “CONTACT US”, “VIEW FLOOR PLAN” ) | High contrast for conversion. |
| Typography | White & light gray | Legibility on a dark background. |
| Texture | Stylized gradient leaf | Concept of “Street Mall integrated with nature”. |
| Images | 3D rendering of the facade, photos of the terrain, mock-up of the stores | Preview the asset before delivery. |
Page structure
| Block | Content | Purpose |
|---|---|---|
| Hero | Headline “A New Premium Mall Concept for Large Investors” + render + form Name/WhatsApp/Email | Initial impact & lead capture |
| About | Side render + text “Discover Araçá Street Mall” | Present project |
| Who is it for | Grid of 6 cards: Visionary Investors, Shopkeepers, Self-Employed Professionals, etc. | Target audience |
| Benefits | List of 4 bullets (valuation, infrastructure, easy payment, ample parking) + CTA | Highlight advantages |
| Differentiators of the Enterprise | Gallery + key numbers: 28 stores, from R$ 189 thousand, delivery Jul/2026 | Make a concrete offer |
| Last Call | Repeated form on light background | Convert undecided |
| FAQ | 4 accordions (rent, payment methods, target audience, schedule) | Break down objections |
| Footer | Rights, navigation, floating WhatsApp | Close keeping contact in sight |
Mobile & UX experience
- Mobile first: cards stack; Sliders slide by swipe.
- Buttons ≥ 44 px (thumb-friendly).
- Lazy-loading images for fast opening in 4G.
- WhatsApp fixed in the bottom corner offers immediate response.
Performance & SEO
| Factor | Implementation |
|---|---|
| Speed | WebP images + compression; Inline Critical CSS → PageSpeed 90+. |
| Semantics | Single H1, H2 per section, lists in <ul>; hidden breadcrumbs for accessibility. |
| Focus keyword | “investment in mall premium” distributed (~1%) in title, target and subtitles. |
| Links | CTAs with rel="nofollow" + UTMs for campaign measurement. |
| Accessibility | Full alt-text; AA contrast in chartreuse CTAs. |
Summary:
The landing page Araçá Street Mall combines a sustainable corporate look and profitability metrics to convince investors. The visitor walks Problem → Solution → Segmentation → Benefits → Numerical proof → Conversion, always guided by high-contrast green CTAs that facilitate the registration of leads for the sales team.
