1. Objective
We created the Landing Page of the Course “DJI Avata 2: From Zero to Pro” to sell, in pre-launch, an online training that teaches beginners and professionals to master maneuvers, FPV filming and flight safety. The copy was delivered by the instructor Alam Dias; our mission was to organize the text into a persuasive funnel with CTA “BUY NOW”.
2. Visual identity
| Element | Escolha | Function |
|---|---|---|
| Palette | Charcoal Black + Fire Orange (#FF6A00) | Tech aesthetics & FPV adrenaline |
| CTAs | Solid orange buttons | High contrast → immediate action |
| Typography | White & light gray | Readability in dark mode |
| Details | Orange glows on cards, pre-release range 50% | Highlight limited offer |
| Multimedia | Hero video, Avata 2 renders, footage prints | Visual proof of what will be learned |
3. Page structure
| Section | Main content | Purpose |
|---|---|---|
| Hero | Headline “Become a Professional Drone Pilot” + instructor video + CTA | Impact & desire |
| Who is it for | 3 bullets: Beginners, Intermediate Pilots, Audiovisual Professionals | Segment audience |
| What will you learn | 7 modules (Basic, Indoor Flight, Safe FPV, GyroFlow, Editing, etc.) | Show course depth |
| Exclusive Bonuses | Cards: Releasing DJI and SAPRAS Flight • Record Properties • VIP WhatsApp Group | Increase perceived value |
| Instructor | Photo + mini-bio (527 FPV tours, audiovisual experience) | Authority |
| Offer with count | 50% discount – price R$ 199.00 + countdown timer | Urgency |
| Warranty | “7 Days Guarantee” seal + CTA “Buy with Guarantee” | Reduce risk |
| FAQ | 6 questions about access, requirements, certificate, deadline | Remove objections |
Orange CTAs appear after each decision block, keeping conversion always within reach.
4. Mobile experience & UX
- Mobile-first: cards and bonuses stack vertically; Sliders slide by swipe.
- Buttons ≥ 44 px (thumb-friendly).
- Dark mode prevents eye fatigue and highlights neon-orange elements.
- Floating WhatsApp icon ensures support across the entire scroll.
5. SEO & performance applied
| Factor | Implementation |
|---|---|
| Speed | WebP images + lazy-loading; Inline Critical CSS → PageSpeed 90+ |
| Semantics | Single H1, H2 per section, lists in <ul> for modules and bonuses |
| Focus keyword | “DJI Avata 2 course” distributed (~1%) in title, meta, intro and subtitles |
| Links | CTAs with rel="nofollow" + UTMs to track campaigns |
| Accessibility | Alt-text in renders; AA contrast on buttons |
Summary
The landing page takes the visitor from “bull market” to “purchase with guarantee” through tests, bonuses and urgency. The black/orange design creates a performance atmosphere, while strategically spaced CTAs convert drone enthusiasts into students of DJI Avata 2 Course: From Zero to Pro.
