Academic CV Landing Page

Objective

We created a academic resume landing page for the Prof. Dr. Patrícia Chagas, researcher and professor of Clinical Nutrition at UFSM. The copy was sent by the teacher herself; our mission was to organize it into a flow that:

• quickly introduce who she is and her lines of research;
• highlight qualifications, training and teaching experience;
• make it easy to download the CV Lattes and get in touch for partnerships or lectures.

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Visual identity

Element	Escolha	Function
Palette	Emerald green gradient (#009F8A → #005F4A)	It refers to health, vitality and nutritional themes.
CTAs	Deep teal buttons (“See Full Resume”, “Contact Us”)	Contrast that calls for the click.
Typography	Dark gray & white	Maximum readability.
Icons	Light green thin line	They represent areas of activity (DXA, cardiology, etc.).
Playful elements	Cherries “floating” on hero	Direct reference to Clinical Nutrition.

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Exact page structure

Block	Content	Purpose
Hero	Headline + photo of the teacher in a gown + CTA “See Full CV”	Initial impact & immediate action
Area marquee	Keyword wheel (DXA, Cardiovascular Health, Longevity…)	Show search spectrum
Who is	Circular photo + mini-bio in 3 lines	Fast authority
Academic Training	Card carousel (Doctorate, Masters, Undergraduate)	Title validation
Professional Experience	List of positions + “Areas of Activity” in bullet	Career depth
Contact Form	Name, WhatsApp, Email + CTA “Send Message”	Capture leads for invitations
Footer	Extra link to CV, copyright	Close keeping action visible

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Mobile & UX experience

• Mobile first: training carousel slides in swipe; blocks stack vertically.
• Buttons ≥ 44 px – ideal for touch.
• 16 px base typography + AA contrast ensures zoom-free reading.
• Large form fields with phone/WhatsApp mask.

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SEO & performance applied

Factor	Implementation
Speed	WebP images + lazy-loading; Inline critical CSS.
Semantics	Single H1 (name + title), H2 for each section; lists in <ul>.
Focus keyword	“gerontology and clinical nutrition” distributed (~1%) in title, meta, intro and subtitles.
Links	Buttons for CV Lattes and email with rel="nofollow".
Accessibility	Detailed alt-text in images; high contrast in CTAs.

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Visual result

The landing page unites academic sobriety (green gradient, clean layout) with touches of lightness (animated cherries). The visitor advances through profile → training → experience → contact, always with clear CTAs. The design reinforces credibility, while the structure reduces friction for those who wish to invite Prof. Dr. Patrícia Chagas for research, panels or lectures.