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Project

Banners for Chimarrão Online Store: Mateio

Banners for Ecommerce - Chimarrão — complete presentation of the project

Project objective

We developed banners, category images and mini banners for Mateio communication in e-commerce. The proposal was to give unity to the presentation of the products and create pieces for different entry points in the store navigation.

Visual direction and design choices

Greens, natural tones and photographs related to chimarrão bring communication closer to the brand's universe. Products and characters alternate between pieces to vary the focus without losing identity. Commercial calls receive their own contrast to remain visible in the compositions.

Presentation structure

The formats serve different functions: highlighting campaigns, presenting lines and guiding the choice of categories. Responsive adaptations keep the main message identifiable in every aspect ratio. The case brings together the graphic set for e-commerce, including its banner variations.

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