Project overview
The Dr. Jessyka Gomes, a dental surgeon specializing in facial aesthetics, needed a single page with two objectives:
- Attract patients interested in premium porcelain veneers.
- Offer mentoring to fellow dentists who want to master the technique and achieve excellent results.
The entire narrative was constructed to first delight the final patient and then present the professional training program — without confusing the audiences.
Visual identity and color harmony
| Element | Predominant color | Why? |
|---|---|---|
| hero background | Porcelain white | Transmits purity, refers to the tone of the facets |
| Highlight blocks | Rose quartz (#FFADB9) | Femininity, proximity to the target audience |
| Mentoring Sections | Teal (#004C70) | Authority and academic focus |
| CTAs | Soft Gold (#C9A26F) | Luxury and exclusivity of services |
High-resolution photos of Dr. Jessyka — white coat and close-up of real smiles — reinforce immediate trust.
Page structure
| Order | Section (exactly as in the layout) | Function |
|---|---|---|
| 1 | Hero – headline “Transform your smile with Premium Veneers” + photo of the Dr. + gold CTA “Schedule Assessment” | Initial impact and rapid action |
| 2 | Benefits of Veneers – four cards (Enduring Whiteness, Space Closing, Resistance, Result in 7 Days) | Explain concrete gains |
| 3 | Before & After – patient carousel | Visual social proof |
| 4 | 4-Step Process – Assessment ➜ Digital Planning ➜ Placement of Facets | Clarify the patient journey |
| 5 | Testimonials 5★ – reviews slider | Reinforce trust |
| 6 | Secondary CTA – “I want my new smile!” | Capture those who have already decided |
| 7 | Mentoring Facets of Excellence – teal block: description of the program, modules, dates and CTA “I want to sign up” | Sell training to dentists |
| 8 | Student Results – mini-gallery of cases carried out by mentees | Prove mentoring effectiveness |
| 9 | Footer – CRO stamps, payment methods, floating WhatsApp | Ensure credibility and easy contact |
Mobile experience & usability
- Layout mobile first: cards become carousel swipe, gold buttons ≥ 44 px tall.
- Base fonts 16 px; AA contrast for reading without zoom.
- WhatsApp button floats throughout the scroll, serving patients and those interested in mentoring.
Technical optimization & SEO
| Factor | Implementation |
|---|---|
| Speed | WebP+ Images lazy loading; Critical inline CSS — PageSpeed 92/100 |
| Semantics | Single H1, H2 per section, alt-text with keyword |
| Keyword density | ≈ 1% distributed across title, meta, first paragraph and subtitles |
| Links | WhatsApp rel="nofollow"; internal to another dentistry case |
| Copy | Balanced for two audiences without cannibalizing keywords |
Expected results & next steps
- Conversion goal: 10% of bookings from paid traffic in 30 days.
- Mentoring objective: pilot class of 20 dentists, filled via waiting list captured on landing.
Suggested next action: implement A/B testing in the layout of the Mentoring section (CTA color blue vs. gold) to optimize clicks from professionals without changing the patient experience.
