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Project

Launch Landing Page for In-Person Event

Landing Page Launch In-person Event — complete presentation of the project

Project objective

We developed a launch landing page to present an in-person event and lead interested parties to register. The communication challenge was to bring together the speaker's proposal, content and presentation into a narrative that supported the decision to participate.

Visual direction and design choices

Black, red and gold give intensity to the composition and accompany the speaker's photograph. High-presence titles and well-marked separations between sections help to locate messages. The visual direction reinforces the launch nature and identification of the event.

Presentation structure

The page distributes presentation, information about the experience and registration calls throughout the reading. The order starts from the proposal for the meeting and develops the reasons for participating. Commercial elements remain linked to the advertised content, forming a continuous presentation of the event.

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