Introduction
We developed a Landing Page for Nutritionist focusing on conversion and user experience, meeting the specific needs of Dr. Hilderlândia Veloso. The project aimed to clearly present the Premium HV Method, highlighting the professional’s differences and encouraging appointment scheduling.
Important: The copy for this landing page was provided by the client herself, and the entire design and structure were designed to enhance the message sent.
Strategic Page Structure
The landing page structure was organized to guide the visitor in a fluid way, with well-defined sections and elements of social proof and authority. The page has:
- Header with direct call to action (“Schedule your appointment”)
- Method Benefits Section
- Social proof with testimonials
- FAQ with frequently asked questions
- Fixed and strategically repeated conversion buttons
The hero section reinforces the main benefit with a strong and direct call, using the expression “Start your transformation”. This phrase emotionally connects with the target audience and starts the user journey with a clear objective: to schedule an appointment.
Harmony of Colors and Visual Identity
The chosen color palette follows sophisticated and feminine tones, with a predominance of petrol blue and gold, transmitting confidence, elegance and exclusivity — values associated with Premium HV Method.
The colors were also designed to create efficient contrast with the CTA buttons, ensuring accessibility and visual focus on important points.
Copy provided by the client
The project's copy was entirely provided by Dr. Hilderlândia Veloso, which demonstrates the clarity and positioning that the professional already has with her audience. Our role was to transform this content into a visual and navigable experience, maintaining the integrity of the original message and optimizing its presentation.
Responsiveness and Mobile Experience
A Landing Page for Nutritionist was designed with an approach mobile first, ensuring fast loading, intuitive navigation and a clean look on smaller screens. Each element was strategically repositioned and resized to maintain messaging clarity and usability on mobile devices.
Additionally, the action buttons have been optimized for touch, with proper spacing and callouts visible even while scrolling.
Performance and Technical Optimization
The page was developed with a focus on performance, using:
- Optimized images with lazy loading
- Reducing unnecessary HTTP requests
- Locally loaded fonts
- Lightweight framework based on clean HTML/CSS
These practices resulted in great scores on performance tests, such as Google PageSpeed Insights, providing a fast and fluid user experience.
Integration with Tools and Conversion
We integrate the landing page with an external scheduling system (e.g. WhatsApp, lead form or nutrition app), with visual emphasis on conversion points. CTAs are strategically placed:
- At the top (right after hero)
- After the benefits section
- At the end of the page
The presence of social proof, such as testimonials and results obtained by customers, reinforces trust and directly contributes to decision-making.
