Objective
We develop the gynecological consultation landing page for the Dr. Joísa Medeiros, focused on attracting patients from the Picos-PI region. The copy was 100% provided by the client; we turn it into a visual flow that leads to the main action: “Schedule Appointment”.
Visual identity
| Element | Escolha | Function |
|---|---|---|
| Base palette | Rose-taupe gradient (#A07C7C → #CE9D9D) | It conveys warmth and femininity. |
| CTAs | Vivid green (#00AF3E) | Strong contrast, feeling safe to click. |
| Typography | White & dark gray | Legibility on a smooth background. |
| Photos | Portraits of the doctor, clinic and Instagram feed | Humanization and reinforcement of authority. |
Page structure
| Order | Section (exactly as in the layout) | Purpose |
|---|---|---|
| 1 | Hero – “Gynecological Consultation with Care and Dedication” + green CTA | Initial impact & direct action |
| 2 | Pronto Clinic Gynecological Clinic – photo of the facade + welcoming copy | Show modern infrastructure |
| 3 | Meet Your Doctor – training, specializations and CRM | Professional authority |
| 4 | Most common gynecological diseases – 4 cards (Candidiasis, PCOS, Endometriosis, Myoma) | Education and symptom identification |
| 5 | Exams and procedures performed – two columns of items (consultations, prenatal care, ultrasounds, surgeries) | Service transparency |
| 6 | CTA banner – “Your health is a priority! Schedule your appointment” | Conversion Booster |
| 7 | Social networks – Instagram embed with 6 posts | Proof of digital presence and engagement |
| 8 | Where to find me – Google map + full address | Make commuting easier |
| 9 | FAQ – 4 questions about payment, transport, contact | Break down objections |
| 10 | Footer – copyright, CRM registration | Close with credibility |
Green CTAs reappear in each decisive block, ensuring the visitor always has a clear next step.
Mobile & UX experience
- Layout mobile-first: cards stack vertically; map and Instagram adapted for small screen.
- Buttons ≥ 44 px tall, easy to tap.
- 16 px base text and AA contrast guarantee readability without zooming.
- Floating WhatsApp button provides immediate support throughout the scroll.
5. Good performance & SEO practices
| Factor | Implementation |
|---|---|
| Speed | WebP+ Images lazy loading; Inline critical CSS. |
| Semantics | Single H1, H2 for each section, lists in <ul> with icons. |
| Keyword | “gynecological consultation in Picos” distributed (~1%) in title, meta, intro and subtitles. |
| Links | Buttons for WhatsApp/calendar with rel="nofollow"; internal link to the clinic’s blog. |
| Accessibility | Alternative text on all images and high contrast on CTAs. |
Summary: the landing page combines welcoming aesthetics, educational information and multiple high-contrast green CTAs. The result is a simple and effective funnel to get patients to schedule an appointment with the Dr. Joísa Medeiros, reinforcing individualized care and the modern structure of Pronto Clínica.
