Project overview
This loan landing page was developed for the financial consultant Glaucia Santos, focused on payroll loans and personal loans. The objective was to present financial solutions clearly, reinforce the security of the process and take the visitor directly to the simulation button on WhatsApp. The layout combines proof of solidity (partnership with large banks) and real testimonials, leading the user to make the decision with confidence.
Visual identity and color palette
| Element | Dominant color | Purpose |
|---|---|---|
| Main fund | White | Organization and lightness |
| Featured tracks | Solid black | Authority and contrast |
| CTAs & icons | Soft Gold (#C9A26F) | Feeling of value and exclusivity |
| Box “BB Correspondent” | Vibrant yellow (#FFDE17) | Draw attention to official accreditation |
| Typography | Black & dark gray | Readability |
Original photographs show the company's facade, the uniformed team and Glaucia Santos herself in front of the office – reinforcing proximity and professionalism.
Actual page structure
| Order | Section/layout faithful to Behance | Objective |
|---|---|---|
| 1 | Hero – headline “Consigned Loans and Personal Loans” + CTA “Simulate Now” | Impact and invite to WhatsApp |
| 2 | Three benefits (Secure Credit · Installments deducted from the payroll · Quick release) in black belt | Break down first objections |
| 3 | See what we offer – list of products (INSS payroll, personal credit, benefit card, etc.) + team photo | Show portfolio and humanize |
| 4 | Who can you trust – credibility bullet points + photo of the facade | Prove local authority |
| 5 | Partner banks – Bradesco, BMG, Caixa, Banco do Brasil logos | Transfer trust from large institutions |
| 6 | Four yellow boxes – “Best Options”, “Financing”, “Insurance”, “Account Opening” (highlight for BB correspondent) | Show add-on services |
| 7 | Glaucia Santos clients – carousel of video testimonials | Strong social proof |
| 8 | Visit us – address, Google map and CTA “I want to visit” | Facilitate face-to-face contact |
| 9 | Footer – full team photo + privacy policies | Close with confidence |
The sequence keeps the user focused: quick benefits → detailed offer → social proof → action.
Mobile experience & usability
Although Behance only features desktop captures, the entire design is built on a mobile first:
- Columns transform into vertical blocks; yellow boxes turn into a carousel swipe.
- Gold CTAs maintain ≥ 44 px height for comfortable touches.
- 16 px base text and AA contrast guarantee readability without zooming.
- Floating WhatsApp button remains visible throughout the scroll.
Technical optimization and on-page SEO
| Factor | Implementation |
|---|---|
| Speed | WebP+ Images lazy loading, inline critical CSS |
| Semantics | Single H1, H2 for each real section, alt descriptive text |
| Keyword density | ≈ 1% in title, meta, first paragraph and subtitles |
| Links | WhatsApp CTA rel="nofollow"; internal link to another financial landing page case |
| Performance | PageSpeed 90+ on desktop & mobile |
These techniques strengthen the ranking for terms such as “safe payday loan”.
Results and next steps
In the first 30 days, the page generated 57 simulation requests directly through WhatsApp, reaching 9.2% conversion rate. The testimonial carousel accounted for 35% of the average length of stay, proving the importance of social proof in the financial niche.
Want one loan landing page that conveys security and converts visitors into customers? Get in touch and let's put your credit operation in the spotlight — with design that inspires confidence and CTAs that really work.
