Project overview
This loan landing page was created for the Cred Yas, banking correspondent specializing in personal and payroll loans. The objective was to convey security, highlight agility in release and guide the visitor to the simulation via WhatsApp. All visual elements—from the headline “Turn your plans into reality” to social proof—were designed to reduce objections and convert visitors into customers.
Visual identity and color palette
| Element | Main color | Purpose |
|---|---|---|
| Background | Royal blue (#305BFF) | Refers to financial stability and confidence |
| Highlights & Icons | Sunset Yellow (#FFD500) | Attractive gaze, positive energy |
| CTAs | Green WhatsApp (#25D366) | Direct association with the contact channel |
| Typography | White & dark gray | Contrast and readability |
Illustration of a person using the app/website to carry out their plans.
Actual page structure
| Order | Section (exactly as in the layout) | Objective |
|---|---|---|
| 1 | Hero – Headline + photo of the consultant + CTA “Simulate now” | Initial impact and immediate action |
| 2 | Three benefits in cards: “Competitive rates”, “Speed approval”, “Humanized service” | Break down first objections |
| 3 | Humanized Service – photo with WhatsApp icon + list of advantages | Show personalized support |
| 4 | Financial Solutions – 6 cards (Personal Credit, INSS Payroll, Benefit Card, etc.) | Present a clear portfolio |
| 5 | It's simple and safe for you – 3 steps + green CTA | Explain lean process |
| 6 | Why is Cred Yas the best? – pair of consultants + differentiating bullets | Strengthen authority |
| 7 | Customer reviews – note ★★★★★ highlighted | Social proof |
| 8 | Called, it hit the bill! – encouraging immediate connection | Alternative to WhatsApp |
| 9 | “Do your simulation” form + value selector | Capture leads who prefer to fill in data |
| 10 | Footer – logo, address, policies and quick contact | Close while maintaining confidence |
The layout takes the user through a short funnel: present the benefit → explain the product → prove credibility → ask for action.
Mobile experience & usability
The design was conceived mobile first:
- Benefit and solution cards become horizontal swipe carousels.
- Green buttons maintain height ≥ 44 px for comfortable touches.
- 16 px base fonts and AA contrast ensure zoom-free reading.
- Floating WhatsApp button remains visible throughout the scroll.
Technical optimization and SEO
| Factor | Implementation |
|---|---|
| Speed | WebP images, lazy loading, inline critical CSS |
| Semantics | H1 single, H2 per section, alt descriptive text in images |
| Keyword Density | ≈ 1% distributed across title, meta, 1st paragraph and subtitles |
| Links | WhatsApp CTA rel="nofollow"; internal link to another credit case |
| Performance | Average PageSpeed 92/100 on desktop and mobile |
These practices increase relevance for searches such as “secure payday loan” and “online loan simulation”.
Results and next steps
In the first 30 days, the landing page generated 61 simulation requests via WhatsApp, reaching 9.5% conversion rate. The “Financial Solutions” block accounted for 38% of the stay time, proving that clarity in the offer favors the visitor’s decision.
Want one loan sales page that combines attractive design, proof of trust and CTAs that really convert? Talk to us and transform your flow of financial leads.
