Project overview
We created a landing page for the Defined Body Program, a 16-week home exercise course aimed at women who want to lose weight without a gym. A copy, photos and neon green palette were the client's choices; our role was to integrate them into a layout that generated visual impact and conversion.
Visual identity (neon green × photos)
| Element | Color/Feature | Function |
|---|---|---|
| Main fund | Pure black | Highlight the green and give a “high-tech fitness” look |
| Gradients & stripes | Neon Green (#00FF4A) | Feeling of energy, calorie burner |
| CTAs | Same neon green, on solid buttons | Clear calls: REGISTER, BUY NOW |
| Photos | Provided by the client (less vibrant tones) | Maintained; we use green overlays and diagonal cuts to harmonize |
Actual page structure
| Order | Block (exact in layout) | Objective |
|---|---|---|
| 1 | Hero – Headline “Transform your body in 16 weeks with the Defined Body Program” + video mock-up + CTA “REGISTER” | Impact & take to checkout |
| 2 | Visual Testimonials – title “Just follow the step by step…” + before/after in two mini-carousels | Immediate social proof |
| 3 | Call 1 – “Discover the program that will transform your body in 16 weeks” + CTA “I WANT TO GUARANTEE MY SPOT” | Reinforced invitation |
| 4 | Who needs this fitness platform? – 3×3 grid with green icons (9 audience profiles) | Identification and empathy |
| 5 | See everything you will have access to! | |
| 6 | Special bonuses sign up now – 3 boxes (Super Belt Workouts, Fitness Recipes, 21 Day Challenge) | Increase sense of urgency |
| 7 | Special offer – mini-video + price crossed out (R$ 147) → R$9.85/month + CTA “BUY NOW” + card & bill stamps | Price objection breakdown |
| 8 | 7 day guarantee – photo of the coach + copy “Satisfaction or your money back” + CTA “BUY WITH GUARANTEE” | Remove perceived risk |
| 9 | FAQ – green accordion with 8 questions (course duration, lifetime access, equipment, etc.) | Answer final questions |
| 10 | Footer – protected purchase rights, policies and notice | Close with confidence |
Mobile experience & usability
- Mobile first: carousels for before/after and bonuses slide with swipe.
- Green buttons ≥ 44 px; AA contrast maintains readability on any screen.
- WhatsApp icon floats all the time for instant support.
Technical optimization & SEO
| Factor | Application |
|---|---|
| Speed | WebP+ Images lazy loading → PageSpeed 90+ |
| Semantics | Single H1, H2 per block, alt-text with keyword |
| Keyword Density | ~1% in title, opening paragraph, subtitles and CTAs |
| Links | Checkout/WhatsApp rel="nofollow"; internal link to another fitness case |
Conclusion
The Defined Body Program landing page was built to highlight the benefits of the course in a direct and visually impactful way, respecting the client's strategic decisions regarding visual identity and images. With a conversion-oriented layout, social proof and visual triggers, the page is prepared to support paid and organic traffic campaigns with the potential to generate great results.
